A tourist image of a destination, particularly a country, for tourism is important to investigate see also pike, 2011. A list of selected definitions of destination image is presented in table 1. See the table 1 selected definitions adopted from gallarza, giland and calderon 2002. Gallarza, irene gil saura and francisco arteaga moreno. These are the sources and citations used to research tourism destination image. Gallarza, saura and garcia attempted to explain the theoretical model of destination image in a clearer way by addressing a lot of the literature discussing destination image and giving image multiple set characteristics, to prove the complexity of the concept.
Among the tourism literature, the concept of destination image was mainly discussed in destination marketing related studies. Destination image towards a conceptual framework martina g. Promoting economic development with tourism in rural. Therefore cognitive destination image received support. Tourism images and the international tourists response. Tourism destination image of lithuania in the perspective. These stereotypical, affective and unique images form tourists mental constructs gallarza, saura, garcia, 2000. Therefore, understanding destination image formation is crucial for both tourism professionals and scholars. However, disagreements arise when discussing what factors contribute to the composition of a destinations image. Tourist satisfaction is a post consumption assessment of the service received. A structural model to examine how destination image. Destination image perceived by different stakeholders. Based on an empirical study of international tourists in beijing, china, a model was proposed covering these four variables. Exploring the cognitiveaffective nature of destination.
Pdf the topic of destination image has become one of the most popular in the. The tourist destination image tdi of a place is shaped by the images that a destination evokes, and by the. Caib, lin lua acollege of territorial resources and tourism management, anhui normal university, wuhu 241003, p. Measuring destination image an approach by an attributebased analysis. The most positive image a destination has the highest chances for it to be chosen by the tourists.
Metaanalysis of 152 articles that discuss various strategies for destination image assessment summarizes the state of destination image research and examines new destination image assessment approaches. The reason to look at cognitive destination image, rather than affective destination image, is because it is directly observable, descriptive and measurable walmsley and young, 1998, and thus may provide more concrete and interpretive meaning regarding uniqueness of a destination. In phases 1 and 2, that destination images are formed based upon secondary sources of information, whereas, the phases 7 actual experience is used to modified the destination image. Lawson and baud bovy 1977 define the concept of destination image as the expression of all objective knowledge, prejudices, imagination and emotional thoughts of an individual or group about a particular location. Domestic travelers perceived destination image of shanghai. Lawson and baud bovy 1977 define the concept of destination image as the expression of all objecti.
The literature on destination image in general revolves around its conceptualisation e. Research about the image of singapore as a tourist destination has always drawn interest among government bodies, hotels and travel agencies in the tourism industry. This article examines the role of tourism promotion as a component of destination image formation. Tourism destination image and irish websites ninfa pagano. Cognitive destination image, destination personality and.
Organic and induced destination images modul university vienna. It is defined as the sum of beliefs, ideas, and impressions that a person or a group of persons have about a destination crompton, 1979. A conceptual model of the antecedents and consequences of. Pdf product image formation process is a valuable insight for correct. Pdf destination image towards a conceptual framework. This paper empirically investigates the investigates the causal relationship between tourism images and the international tourists response behaviour. Destination image measures typically assess what people know about a place, how they feel about it, and how they plan to act on those thoughts and. This bibliography was generated on cite this for me on sunday, january 10, 2016 ebook or pdf. Tourism destination image of lithuania in the perspective of danish market.
Although tourism destination image tdi has been extensively studied, the nature and scope of tdi remain vague. Lawson and baud bovy 1977 define the concept of destination image as the expression. Through the example of the australia a different light campaign 2004 this article examines the potential influences of celebrity endorsement on destination image. Thus, destination image is an important influence factor for tourist destination choice. Destination image, perceived value, environmentally. It reports the findings of a study in which 1,100 respondents from around the globe described their previsit perceived image of seven sample destinations, as well as the information sources they used. Introduction tourism destination image has been an area of researchers interest for more than 30 years primarily due to its complex conceptual nature and its important role in influencing tourist decision making. By creating and managing an appropriate destination image, stb should be in a better position to market the country as a key tourist destination in this part of the world. Selected definitions of destination image crompton 1979 stated that image may be defined as the sum of beliefs, ideas, and. A metaanalysis hongmei zhanga, xiaoxiao fub, liping a.
A comparison of french and australian consumers stopover destination preferences for longhaul travel filareti kotsi, steven pike, vesselina tossan abstract in the first forty years of destination marketing literature there has been little research published in. Destination image, tourist satisfaction and destination loyalty are vital factors which are used to explain visitor motivation or their intention to revisit a tourist destination chi and qu, 2008. In earlier and still in most of the current studies, cognitive image has been the focal point of investigation. The evaluation and analysis of destination image has been the subject of much attention in related academic literature, and has made a. Extending the tourism destination image concept into customer. The image of taiwan as a travel destination perspectives. The study concluded that cognitive image did have an impact on the intention of arab tourists to revisit istanbul, however affective image was not effective in terms of intent to revisit. Destination image has a paramount role in a persons travel purchase related to decisions making and customers satisfaction with a travel purchase largely depends on a comparison of his expectation about destination, or a previously held destination image, and his perceived performance of the destination pike, 2002, p. China b purdue tourism and hospitality research center, school of hospitality and tourism management, purdue university, usa highlights a total of 66 independent studies were. It is argued that destination image di has become a key element in marketing efforts aiming to differentiate a destination e.
Promoting tourism destination image robert govers, frank. Touristic destination image in light of the service. However, several studies have illustrated that destination images do, indeed, influence tourist behaviour hunt, 1975. The role of destination image in tourist satisfaction. Destination image has been a widely popular research stream in tourism for decades deng and li, 2014. Service quality and its impact on tourist satisfaction. Selected definitions of product, place and destination image. The impact of destination image and the intention to. The two abovementioned frameworks have guided many destination image studies and related scale development. Destination image a comparison of french and australian. What the nonvisitors say master degree in culture, communication and globalization market communication and consumption. This study classified existing research into cognitive image, affective image, overall image, cognitiveaffective joint image, and selfcongruity, as demonstrated in table 2.
To have a better understanding of the role of destination image in destination. The effects of traditional and electronic wordofmouth on. If we want understand the meaning of tourism destination image tdi it is better to look in to some of the definitions given by the scholar in this area. Pdf measuring destination image an approach by an attribute. Destination image is multifaceted and consists of cognitive. These productcountry image constructs are built on an attitude theory framework, and this platform enables the application of them in an examination of effects on touristic intentions.
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